Being active on platforms like Instagram, TikTok, or X (Twitter) gives companies a direct line to their audience. What was once a one-way ad now becomes a two-way relationship. They use humor, empathy, and relevance to humanize their message. This responsiveness creates a stronger emotional connection than traditional ads ever could. User-generat

While data plays a role in marketing strategy, it’s emotion that often seals the deal. More often, they buy because something made them feel—understood, excited, curious, or inspired. Emotion also makes content shareable. People pass along messages that made them laugh, think, or feel seen. It might move you too.” Even subtle emotional cues